That's a commercial for Axe body spray, something called Anarchy. What kind of cop needs a gun when you're pursuing a criminal? Pft! Whatever, this is along the lines with their regular marketing. But then I saw this on Robot 6.
Axe is doing an interactive graphic novel where fans on Facebook and Twitter can help write the story, which is all about hot chicks (which looks like soft-core porn now and will probably be straight up porn by the time users are done with it). And who did I spot in this commercial? None other than Scott Lobdell.