Some might say I’m a social media darling. Others would say addict (especially if you ask my family). I’d say I’m in a steady relationship with Twitter, Facebook and the like.
So, why am I talking about social networking in a comic book column? I read an excellent piece on Wired recently by Corrina Lawson titled, “Open Letter to DC Comics, Part 3: Marketing Fail, Or Why Not Go After Truly New Readers?” In it, Lawson mentions DC’s current initiative to go after males, 18-34 for readership of their relaunched line. She makes some great points about the large number of females already into fantasy in other mediums or those that read GeekMom.com etc. and that DC has huge potential for new readership they are ignoring. She states the very basic incentive to get female readers, scale back the over-sexualized art, but her main gripe is with DC’s marketing itself, especially through social networking or lack thereof. And I have to say, I agree.
Read my thoughts about why DC needs to step it up in the social media realm and how I can help them in this week's Hey, That's My Cape! on Newsarama.