In an unprecedented move over the weekend, Marvel Comics basically admitted to killing characters for sales. Now, let’s not delude ourselves into thinking we didn’t know this already but am I the only one surprised it was finally said so plainly? And publicly?
Well, I guess publicly is sort of relative here. The bold statement was made at the recent ComicsPro retailer summit in Texas. David Gabriel, Senior Vice President of Sales at Marvel said, “As a result of the Fantastic Four sales and media coverage, Marvel is going to kill a main character every quarter.” He then made sure to say, “This is not a joke.”
Read my thoughts on the statement in this week's Hey, That's My Cape! at Newsarama.