"Don't tell me they don't use money in the 23rd century." Well no, they don't, but here in the 21st century Star Trek fans have earned J.J. Abrams new film $72.5 million.
To my surprise, Star Trek did not beat the $85 million X-Men Origins: Wolverine took in last weekend but it certainly wasn't a poor showing either. "That figure far surpassed the opening grosses posted by any of the previous 10 'Star Trek' films, even when adjusted for inflation, and kept up a robust pace for the second week of Hollywood's summer moviegoing season," reported Reuters.
The marketing was far and beyond that of any previous Trek film seeing as how they really needed non-Trekkies to get their butts to the theaters. It seemed like everywhere I went there was an ad or tie-in for the film. And it worked. A teacher I know who's a Trek fan told me he overheard one of his students asking another if they were going to see the movie over the weekend. The student replied, "I've never seen any of the shows but it looks so good, I'm definitely seeing it."
So what about the loyal, die-hard, obsessive fans? Well I think this clip from Saturday's SNL says it all.
As for me? Of course I saw it! I'm not planning on doing a full review so here's my verdict: I loved it. Sure, it was a little odd getting used to new actors taking on the dialogue or personality quirks of the characters we've known for so long but they all did a superb job with it. The story and action were great. I really like how they chose to relaunch the franchise. It pays homage to the past while leaving the future wide open. There's so many great moments, we can discuss in the comments if anyone wants to.
I only had one problem with the film. Now, I don't know if it was done specifically for this purpose or if J.J. Abrams was just being really lazy the day he thought up this particular plot device, but if you watch Alias you know what I'm talking about. If you don't, go look up Mueller Device.
Anyway, if you'd like to hear me talk more about Star Trek or what I thought of the finale of Dollhouse, Marvel Divas, Power Girl, Battle for the Cowl and what it would take to get me to dress up as Gaila (above), stream or download my podcast appearance on Hour 42 last night.